Product Leader - Business Builder - Speaker

RUN YOUR BUSINESS LIKE A PRODUCT.

I help leaders, product managers and organizations bridge business outcomes, product strategy, and AI.

My mission: to turn complex companies into simple, outcome-driven systems that scale.

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FEATURED IN // TRUSTED BY

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Product Guy by heart, Business Strategist by mindset.

I’m Global Chief Product Officer at Bauer Media Group, leading international product, UX, and technology teams across Europe.

After more than 14 years in product management, SaaS, and digital media, I’ve learned one thing:

Your product is only as strong as the company behind it.

I built my career on transforming organizations - from startups to global enterprises - into product-led, AI-first, and outcome-driven businesses.

Today, I use that experience to help leaders do the same:

to move from busy to effective, from activity to impact, from product management to business leadership.

Proudct-LED AI

Make AI part of your product, not a side project. AI shouldn’t live in labs or slide decks. It should live in your workflows, your UX, and your decisions. My Product-Led AI framework helps teams turn AI from hype into high-impact reality.

Business as a Product

Treat your business like your most important product. Every company should think, build, and iterate like a product team. Define your value proposition, understand your users, test, learn, and scale what works. This framework brings product thinking to the C-suite.

The world doesn’t need more features. It needs better systems.

We’ve entered the AI-first era - but most organizations are still running on outdated models.
They measure speed, not value. They hire Product Managers but never let them lead. They chase innovation while ignoring adoption.

Here is how I change this:

Coming Autumn/Winter 2025

You're a good Product Manager. Now it's time to show your Leadership Skills.

In this exclusive free mini-course, I share the principles that transformed my own career:

How to shift from delivery to direction.
How to speak the language of CEOs.
How to build teams that think in impact, not tickets.

Coming Autumn/Winter 2025

Organization as a Product

In "Organization as a Product," I introduce a bold approach to organizational management that draws powerful parallels with the principles of product development. This book embodies my conviction that organizations, like successful products, demand careful crafting, effective management, and ongoing refinement. It emphasizes the importance of valuing not only external customers but also the vital experiences of internal stakeholders—our employees. My extensive experience as a Product Manager and Leader has led me to a critical insight: the principles that drive successful product management can profoundly transform organizational structure and dynamics.